AP has taken an equity stake in SAM, the online social media search, curation and storytelling platform for newsrooms. The investment capital will be used to grow the team and accelerate SAM’s rapidly growing customer base.
Newsrooms powered by SAM find better social content faster, curate and collaborate more efficiently, and publish rich social media driven stories online and on-air.
“SAM is the clear front-runner in the exploding social newsgathering and curation space,” said Jim Kennedy, SVP of Strategy and Enterprise Development for AP. “Our team of social experts here at the AP know the tool landscape well, and their trust in SAM led to our investment. SAM’s ability, as a startup, to build a world-class product and power several of the world’s largest newsrooms is a sign of even greater things to come.”
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