Join us for our next DefinitiveSource webcast, “Leveraging Plug-and-Play AP Coverage,” where you will learn to use curated AP sports and business content packages to supplement coverage and drive additional ad revenue.
In today’s media environment, print and online publishers are looking for innovative ways to increase content value to both attract new audiences and advertisers, and keep existing ones, but are limited by the bandwidth of their busy editorial and sales teams. During this session, AP staff will discuss ways to use free, ready-to-publish AP content as part of your newsroom’s coverage and advertising strategy. You will also hear from the Norfolk Daily News about how they’ve used AP content packages to successfully retain a key advertiser.
What: AP DefinitiveSource Webcast Series: “Leveraging plug-and-play AP coverage”
Barry Bedlan, AP’s Deputy Director, Sports Products
Brian Scanlon, AP’s Global Director, Vertical Products
Vickie Hrabanek, Ad Director, Norfolk Daily News
When: Tuesday, June 9th 1 – 2 p.m. EDT, including a brief Q&A
Where: On your computer, at your desk. Click here to register: https://cc.readytalk.com/cc/s/registrations/new?cid=25uhj8jaoa5a